Pocket Risk Helps Financial Advisors
Understand Their Clients So They Can
Recommend The Right Investments

Our Story

Pocket Risk began in 2012 to solve a simple problem. “How much risk should you take when investing?” It turned out to be a more complex question than expected.

After a long search we came to the following conclusions…

1. How much risk you should take is dependent on your goals, risk tolerance risk capacity and any behavioural biases.

2. Achieving long-term goals is primarily determined by investor psychology and behavior.

Therefore, we’ve primarily built Pocket Risk to give financial advisors the information they need to discover a client’s psychology and behavior. With this information advisors can build lasting portfolios to achieve a client’s goals.


Founded 2012, Launched 2013

Serving advisors for years

Assets Under Management

Advisors on our platform manage over $35 billion in assets


Available for advisors in the US, UK, Canada, Australia, NZ, India and South Africa


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John Ndege

John Ndege founded Pocket Risk in 2012, launching in 2013. He previously worked at Facebook and Accenture. He was named one of the “Top 10 To Watch” in the wealth management Industry by wealthmanagement.com.